Services

Entry & Expansion into the Defense Exports Realm

We work in close coordination with the key management personnel of the organization to prepare a comprehensive Business Plan and support in its execution to achieve the desired targets and objectives. We provide guidance throughout the process right from initial market research, devising a strategy, preparation of marketing collaterals, finding the right partners and agents in the focus countries to participating in tenders and payment realization, through consolidated efforts in promoting, showcasing and demonstrating the products and capabilities to the end customers. We provide cost effective and practical marketing solutions that are feasible, adaptable and executable.

We support in :

• Gaining market intelligence before entering into or expanding the International Defense market
• Designing and developing marketing collaterals i.e. Website, Catalogue, Presentation etc
• Introducing the product successfully to the Defense End Users
• Building the brand and creating the awareness amongst agents and customers
• Establishing and Increasing the presence in the focus countries
• Engaging and Connecting with the End customers through Digital Marketing

PLEXUS works hand in hand with manufacturers for entry into and expansion of Defense business globally. Right from preparation of the entry strategy including market assessment, product certifications etc, to making a strategy for business development including branding, promotion and agent appointment and finally initiating and coordinating Sales for revenue generation through tenders in different countries, PLEXUS is always with you.